Water Dog | The Kind Design Studio

Brief

A smart but playful brand identity that is easily identifiable and reflects the business in an accurate way.

Keywords

Smart, playful, unique, inviting

The Brand

This dog walking and grooming business was looking for a brand that reflected the work they do and their inviting nature. The owner, in her mid 20's started her business by walking dogs in her local area from age 15. She is looking to provide her services to any dog lovers who come trough the door but wants to target dog owners around her own age online.

She aims to create a space, service and atmosphere that customers would be happy to travel to in order to receive the very best attention.

Logo Variations

Business & appointment cards were a must have for this business.

We developed two card styles both consistent with the brand, both unique but clear to keep things simple for the customer.

The design

The grooming side of the business was new and the owner wanted it to be heavily tied into the branding in some way. The main logo features the water-droplet. The task here was to ensure it was designed in a way that didn't look 'tacky' or 'done before'.

We also used our colour palette to emphasise the grooming side of the business, another reference to water here. By using gradients and the right fonts we were able to make some classic and almost obvious design techniques feel modern and fresh.