A playful but sophiticated brand with a female audience. Clean, identifiable and flexible. Typography logo.
sophisticated, playful, femme, minimal
A clean and modern brand for a bar and working space run by women for women in London. The owners aim to provide women with a safe and comfortable enviroment to work, rest, celebrate and socialise.
The decor of each room is different and has a luxury, high end feel. It was important that the branding be minimalistic to ensure it does not clash with the interior design.
The touchpoints for this brand were included both digital and print assets from menus to napkins a website and newsletter design. We ensured that every touchpoint was designed with the fluidity of the brand in mind tying everything together.
The website needed to reflect many aspects of the lounge itself. We kept the vivacious tones that scattered the rooms with the the brand fonts but carried the ambient, sexy atmosphere from the cocktail bar using colour and imagery.