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What to prepare for your brand designer

If you're thinking of hiring a designer here is a great place to start.

1. Finding a designer

Firstly, you want to find a designer you love. Hop on instagram and find a have a shop around for designs that you resonate with.

They'll usually have an enquiry form to fill out on their website so keep an eye out for that while you browse around and fill it out in as much detail as you can.

Do not worry if you're not 100% sure what you are looking for, it's literally our job to help you discover what your brand needs and what'll work for your business.

2. Moodboard

Next up you'll want to spend some time on Pinterest (or a site of your choice) to put together a mood board for your designer. Include anything that resonates with you here but keep an eye out for colour palettes, fonts, layouts and imagery in particular.

Use keywords like 'handwritten fonts', 'sage green colour palettes' or 'navy blue branding' to start with if you have an idea of what you are looking for. If not then just add anything that catches your eye (even if it's interior design images that make you feel a certain way or the colour of a dress you like). These images do not have to be relevant to your business.

3. What & why?

Tell them a bit about what your business does and why. If you have a story to tell about how your business came about tell it! Our goal is to understand your business as much as we can in order to build you a brand identity that reflects the work you and why you do it as accurately as possible.

4. Why you're proud?

What makes you proud of your business? Give as much detail about your business as possible. You may not have everything thing figured out yet (and we don't expect you to have) but give us as much info as you do have and why you're proud of your business is a good place to start. If you're proud of something in particular it'll probably be something your audience will resonate with and we'll want to capture that in your branding.

5. Target audience

Do you know who you're targeting? We do varies forms of research before we start designing including target audience research but if you have any information on the audience you'll be targeting (and if you have done any research yourself) it'll be really useful for us to have that information to refer back to.

6. Competitors

Finally we have your competitors. Let us know if there are any businesses in your area that you would consider a competitor and why. We also love to see any businesses you resonate with and like to use as inspiration. We'll do our research and this will help us build a brand that doesn't fade into the background.


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