Canyon Lock | The Kind Design Studio

Brief:

To produce a strong, reliable and identifiable brand identity for digital and print.

Keywords:

Sophisticated, Simple, classy, timeless.

The Brand

A lingerie brand based in North London producing stunning, lingerie for women of all sizes with the aim of making women feel both sexy and comfortable.

Digital

Whilst the official site is not yet completed our client asked for an example of how we might style it and this is what we produced. The goal is to design a website that is user friendly, and flows fluently with the brand.

Strong, seamless branding from screen to print is what the client requested and that is exactly what they received. The tags and order cards ooze sophistication. We can't wait to see these in action.

Packaging

Simple but striking packaging ties the whole brand together. We wanted CL's packaging to invoke excitement for customers receiving the products.

We also kept in mind the effectiveness of strong aesthetically pleasing packaging in todays digital world and the potential for customer generated content on social media (free marketing).